Name: Managerial Economics (en Inglés)
SKU: 55658733
Price: 341.50 USD
Availability: InStock
Author: Png, Ivan
ISBN: 9781032145426

portada Managerial Economics (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Png, Ivan

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781032145426

N° edición

0006

Managerial Economics (en Inglés)

Png, Ivan (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "Managerial Economics (en Inglés)"

Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with an introductory chapter emphasizing decision-making and behavioral biases, intensive application to current business and economic issues including technology, globalization, and pandemics, a closing chapter highlighting business responses to climate change, a streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications. The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management. The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."