portada Managerial Economics (en Inglés)

Formato

Libro Físico

Autor

Veena Soni

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.2 cm

Peso

0.30 kg.

ISBN13

9786202551960

Categorías

Empresa y gestión

Managerial Economics (en Inglés)

Veena Soni (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Managerial Economics (en Inglés)"

The last 25 years have witnessed an unprecedented increase in competition in both national and world markets. In this competitive environment, managers must make increasingly complex business decisions that will determine whether the firm will prosper or even survive. Today, economic analysis is more important than ever as a tool for decision making.OBJECTIVES OF THIS BOOKThe aims of this textbook are to illustrate the central decision problems man- agers face and to provide the economic analysis they need to guide these decisions. It was written with the conviction that an effective managerial economics textbook must go beyond the "nuts and bolts" of economic analysis; it should also show how practicing managers use these economic methods. Our experience teaching managerial economics to undergraduates, M.B.A.s, and executives alike shows that a focus on applications is essential.