Name: Managerial Marketing (en Inglés)
Price: 122.72 USD
Availability: InStock
Author: Jagdish Sheth;Vibrant Publishers
ISBN: 9781636512662

portada Managerial Marketing (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Jagdish Sheth;Vibrant Publishers

Año

2024

Idioma

Inglés

N° páginas

306

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 cm

ISBN13

9781636512662

Managerial Marketing (en Inglés)

Jagdish Sheth;Vibrant Publishers (Autor) · Vibrant Publishers · Tapa Dura

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Reseña del libro "Managerial Marketing (en Inglés)"

Legend in Marketing: Managerial Marketing - Current Thought

By Jagdish N. Sheth

Managerial Marketing: Current Thought is part of the esteemed Legend in Marketing series and showcases the pioneering work of Dr. Jagdish N. Sheth in the field of managerial marketing. In this book, Dr. Sheth examines the evolving theories and practices that have shaped modern marketing management, offering insights into strategic decision-making, market segmentation, and customer relationship management.

Through rigorous research and real-world examples, Dr. Sheth highlights how marketing managers can respond to shifting consumer needs, competitive pressures, and technological advancements. His contributions have transformed how businesses approach marketing strategy, moving from a product-centric model to one that emphasizes customer value and long-term engagement. This book covers essential topics like brand management, market positioning, and the integration of marketing with broader business functions.

Whether you are a student, researcher, or marketing professional, Managerial Marketing: Current Thought provides a thorough understanding of key concepts that continue to shape business practices today. Dr. Sheth’s work offers a comprehensive look at the intersection of marketing theory and management, providing readers with the tools to stay competitive in today’s dynamic marketplace.

This book is an essential resource for anyone seeking to deepen their knowledge of managerial marketing and understand the trends that drive marketing innovation.