Name: Managing Brand You: 7 Steps to Creating Your Most Successful Self (en Inglés)
Price: 28.45 USD
Availability: InStock
Author: Jerry Wilson; Ira Blumenthal
ISBN: 9780814437759

Formato

Libro Físico

Editorial

Amacom

Autor

Jerry Wilson; Ira Blumenthal

Año

2008

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9780814437759

N° edición

Categorías

Búsqueda de trabajo / cambio de profesión

Managing Brand You: 7 Steps to Creating Your Most Successful Self (en Inglés)

Jerry Wilson; Ira Blumenthal (Autor) · Amacom · Tapa Blanda

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Reseña del libro "Managing Brand You: 7 Steps to Creating Your Most Successful Self (en Inglés)"

Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building that can help anyone achieve greater professional success. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You offers readers a start-to-finish guide in which they will learn how to: conduct a self-analysis, create a unique identity, define their objectives, discover their passions, create a plan, put that plan into action, and monitor their progress. We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that helps them reach their career goals.