Name: Managing Intellectual Property. The Strategic Imperative (en Inglés)
Price: 55.63 USD
Availability: InStock
Author: Vinod V. Sople
ISBN: 9789354438622

portada Managing Intellectual Property. The Strategic Imperative (en Inglés)

Managing Intellectual Property. The Strategic Imperative (en Inglés)

Formato

Libro Físico

Editorial

PHI Learning

Autor

Vinod V. Sople

Año

2026

Idioma

Inglés

N° páginas

515

Encuadernación

Tapa Blanda

Dimensiones

24.00 x 18.00 cm

ISBN13

9789354438622

Managing Intellectual Property. The Strategic Imperative (en Inglés)

Vinod V. Sople (Autor) · PHI Learning · Tapa Blanda

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Reseña del libro "Managing Intellectual Property. The Strategic Imperative (en Inglés)"

New Edition. This widely recommended text for management and engineering students, now in its sixth edition, offers a comprehensive and practice-oriented treatment of Intellectual Property and its applications in Indian industry. It presents IP not merely as a legal concept but as a strategic business tool for achieving competitive advantage. The text explains the conceptual foundations of IP management, its commercial exploitation, and risk management strategies. This edition features a new chapter on 'Digital Personal Data Privacy and Protection', expanded coverage of contemporary issues, and additional case studies for practical insight. Web-based resources, including chapter-wise PPTs and MCQs, further support teaching and learning.

This edition features a new chapter on 'Digital Personal Data Privacy and Protection', expanded coverage of contemporary issues, and additional case studies for practical insight. Web-based resources, including chapter-wise PPTs and MCQs, further support teaching and learning.