Name: Marketing Case Study Tesla (en Inglés)
SKU: 62596030
Price: 36.17 USD
Availability: InStock
Author: Ricardo Escoda
ISBN: 9783668706217

portada Marketing Case Study Tesla (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Ricardo Escoda

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783668706217

Marketing Case Study Tesla (en Inglés)

Ricardo Escoda (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Marketing Case Study Tesla (en Inglés)"

Case Study from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Tesla increased formidable during the last years, it is a highly discussed automotive brand, which is becoming more and more important. In August 2017, the Bernstein Research Institute published a study dealing with brand enjoyment and service experiences of 286 Tesla owners, which resulted in a fanatical brand loyalty autonomous of the region the participants lived in. This paper deals with aspects of Global Marketing Management and Customer Relationship Management, which on the one hand include growth drivers and complexities that underpin the strategy of Tesla in its quest to exercise market power in a very competitive automotive market place, and on the other hand examine how Tesla was able to connect its customers as prominent iconic luxury brand. In the end of this paper a "blue print" model on how Tesla might build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customers and delivering added value will be proposed.