Name: Marketing Cases From Emerging Markets (en Inglés)
SKU: 57804350
Price: 54.22 USD
Availability: InStock
Author: Mutum Dilip,Roy Sanjit Kumar,Kipnis Eva

portada Marketing Cases From Emerging Markets (en Inglés)

Marketing Cases From Emerging Markets (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Mutum Dilip,Roy Sanjit Kumar,Kipnis Eva

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Dura

ISBN13

9783642368608

N° edición

2014th

Marketing Cases From Emerging Markets (en Inglés)

Mutum Dilip,Roy Sanjit Kumar,Kipnis Eva (Autor) · Springer · Tapa Dura

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Reseña del libro "Marketing Cases From Emerging Markets (en Inglés)"

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.