Name: Marketing Maestro (en Inglés)
SKU: 69033989
Price: 28.75 USD
Availability: InStock
Author: Jody Costa Snyder
ISBN: 9798900520933

Formato

Libro Físico

Editorial

River Grove Books

Autor

Jody Costa Snyder

Idioma

Inglés

N° páginas

344

Encuadernación

Tapa Blanda

ISBN13

9798900520933

Marketing Maestro (en Inglés)

Jody Costa Snyder (Autor) · River Grove Books · Tapa Blanda

Libro Nuevo Importado

Envío: 16 a 22 días háb.

$ 52.27$ 28.75

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 50 unidades

$ 28.75

Llega entre el 06 Nov y el 18 Nov a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Marketing Maestro (en Inglés)"

Finally, the B2B marketing apprenticeship you’ve been seeking.In the fast-paced, sophisticated, and complex world of business-to-business (B2B), many marketers inadvertently diminish their worth by mistaking tactical activity for value and by settling for a limited definition of their profession. Whether you work for a manufacturer, software company, wholesaler, supplier, or services provider, it’s time to learn the foundational keys to building a career defined by impact and influence. It’s time to discover the full scope of the marketing profession and focus on what’s significant to increase your value and the value of your work.For over two decades, Jody Costa Snyder has been conducting her marketing career and learning the necessary lessons along the way. Now, she’s ready to share her symphony. In Marketing Maestro, you’ll learn all the mindsets, approaches, and insights needed to build and sustain a successful B2B marketing career, without all of the jargon. Using classical music as her framework, Costa Snyder defines six zones in which all marketers can place themselves and chart their career development:The AficionadoThe ComposerThe OrchestratorThe PromoterThe ConductorThe AudienceWhether you’re just starting out or you’ve found yourself in a higher-level role you don’t feel prepared for, this book is the reference guide you need to become a thriving marketing professional. Read more