Name: Marketing Management, Global Edition (en Inglés)
SKU: 47210939
Price: 119.22 USD
Availability: InStock
Author: Na
ISBN: 9781292092621

portada Marketing Management, Global Edition (en Inglés)

Marketing Management, Global Edition (en Inglés)

Formato

Libro Físico

Editorial

Pearson Higher Education

Autor

Año

2015

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781292092621

N° edición

Marketing Management, Global Edition (en Inglés)

Na (Autor) · Pearson Higher Education · Tapa Blanda

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Reseña del libro "Marketing Management, Global Edition (en Inglés)"

“Marketing Management, Global Edition” is the internationally acclaimed marketing textbook written by Philip Kotler and Kevin Lane Keller, widely regarded as the gold standard in marketing education for both undergraduate and graduate courses. This Global Edition synthesizes modern marketing theory and practice into a comprehensive, approachable format, covering core topics such as consumer behaviour, market segmentation, product strategy, pricing, digital marketing, branding, and integrated marketing communications. It reflects the latest trends and developments in the field, helping students stay competitive and informed in an ever-evolving business environment.

With extensive case studies, real-world examples, and strategic frameworks, Marketing Management supports learners in mastering both foundational concepts and advanced marketing strategies. The text’s clear structure and emphasis on current practices make it an essential resource for business students, marketing professionals, and anyone seeking to deepen their understanding of how effective marketing drives organizational success. Ideal for classroom use or self-study, this edition combines academic rigor with practical insights that prepare readers for leadership roles in marketing and business.