Name: Marketing Management (en Inglés)
SKU: 18752965
Price: 82.19 USD
Availability: InStock
Author: Homburg, Christian,Kuester, Sabine,Krohmer, Harley
ISBN: 9780077146047

portada Marketing Management (en Inglés)

Formato

Libro Físico

Editorial

Mcgraw-Hill Publ.Comp.

Autor

Homburg, Christian,Kuester, Sabine,Krohmer, Harley

Año

2012

Idioma

Inglés

N° páginas

641

Encuadernación

Tapa Blanda

ISBN

0077146042

ISBN13

9780077146047

Marketing Management (en Inglés)

Homburg, Christian,Kuester, Sabine,Krohmer, Harley (Autor) · Mcgraw-Hill Publ.Comp. · Tapa Blanda

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Reseña del libro "Marketing Management (en Inglés)"

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.