portada Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (en Inglés)

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (en Inglés)

Formato

Libro Físico

Autor

Christina Inge

Editorial

Kogan Page

Año

2022

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x2.3 cm

Peso

0.47 kg.

ISBN13

9781398606593

N° edición

Categorías

Estrategia empresarial
Mercadeo en línea («online marketing»)

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (en Inglés)

Christina Inge (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (en Inglés)"

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.