Name: Marketing Plan (en Inglés)
SKU: 56782319
Price: 111.91 USD
Availability: InStock
Author: Novick, Tomás Ernesto
ISBN: 9786206230014

Formato

Libro Físico

Autor

Tomás Ernesto Novick

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

148

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.9 cm

Peso

0.23 kg.

ISBN13

9786206230014

Categorías

Empresa y gestión

Marketing Plan (en Inglés)

Tomás Ernesto Novick (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Marketing Plan (en Inglés)"

This paper addresses the construction of a marketing plan for a local travel and tourism company. The importance of this plan is the possibility of being able to plan on a very uncertain and changing context, with the purpose of giving a contribution to an industry greatly affected by the crisis that began in June 2018, deepened in 2019 and detonated in 2020 with the pandemic of COVID 19. The research is motivated by the interest and concern about the deep problems that small and medium-sized companies in our country are going through, particularly those in the tourism sector. They need to transform their organizational form to face the great changes of the sector, which give origin to part of the title of this work "from the traditional business model to a digital travel agency", a confrontation that transformed the service of the travel agencies to a digital one.that transformed the service of travel agencies since the 1990s. The need for transformation must have implications in the practice of the sector and must be contemplated in the policies linked to re-launching the tourism industry.