Name: Marketing
SKU: 48608921
Availability: OutOfStock
Author: Grewal Professor, Dhruv; Michael Levy

Selecciona tu país

América

Europa

Resto del mundo

Formato

Libro Físico

Editorial

Mcgraw Hill - Colombia

Autor

Grewal Professor, Dhruv; Michael Levy

Categoría

Libros de Textos

Año

2017

Idioma

Inglés

N° páginas

720

Encuadernación

Tapa Dura

ISBN13

9781259709074

N° edición

Marketing

Grewal Professor, Dhruv; Michael Levy (Autor) · Mcgraw Hill - Colombia · Tapa Dura

Sin Stock

Reseña del libro "Marketing "

Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.