Name: MARKETING (en Inglés)
Price: 1060.81 USD
Availability: InStock
Author: Stanley C. Hollander;Kathleen M. Rassuli
ISBN: 9781852786014

Formato

Libro Físico

Editorial

Edward Elgar Publishing

Autor

Stanley C. Hollander;Kathleen M. Rassuli

Año

1993

Idioma

Inglés

N° páginas

1336

Encuadernación

Tapa Dura

Dimensiones

24.40 x 16.90 cm

ISBN13

9781852786014

MARKETING (en Inglés)

Stanley C. Hollander;Kathleen M. Rassuli (Autor) · Edward Elgar Publishing · Tapa Dura

Libro Nuevo Importado

Envío: 25 a 32 días háb.

$ 1,928.75$ 1,060.81

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 1,060.81

Llega entre el 16 Sep y el 29 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "MARKETING (en Inglés)"

The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century. A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history. The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US.

This major new collection of articles was compiled and edited by Stanley C. Hollander - eminent marketing historian - and Kathleen M. Rassuli. The editors provide an introduction to the literature followed by chapters on the history of marketing thought, the historiography of marketing as well as chapters prepared by marketing speciality area, consumer behaviour, channels of distribution, retailing, product development, pricing and advertising, and promotion.