Name: Methods in Consumer Research, Volume 1. Theoretical and Practical aspects
SKU: 65629872
Price: 259.64 USD
Availability: InStock
Author: Gaston , Uruguay) Ares;Paula Varela

portada Methods in Consumer Research, Volume 1. Theoretical and Practical aspects

Methods in Consumer Research, Volume 1. Theoretical and Practical aspects

Formato

Libro Físico

Editorial

Woodhead Publishing

Autor

Gaston , Uruguay) Ares;Paula Varela

Colección

Woodhead Publishing Series in Food Science, Technology and Nutrition

Año

2026

N° páginas

600

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2 cm

ISBN13

9780443222795

Methods in Consumer Research, Volume 1. Theoretical and Practical aspects

Gaston , Uruguay) Ares;Paula Varela (Autor) · Woodhead Publishing · Tapa Blanda

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Reseña del libro "Methods in Consumer Research, Volume 1. Theoretical and Practical aspects"

Methods in Consumer Research, Volume 1: Theoretical and Practical aspects, Second Edition, brings together the world’s leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in methods in consumer science. The new edition, thoroughly revised and updated, touches on the latest developments in consumer behavior. It includes a theoretical overview of consumer behavior, followed by a detailed description of qualitative techniques, including coverage of focus groups, projective techniques, ethnography, and social media. Quantitative methods are also addressed from both an explicit and implicit perspective. A section specifically delves into physiological measurements, such as eye-tracking, facial reading, and fMRI. In conjunction with the second volume, which covers specific applications, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing, and nutrition. Through examples of the methodologies being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.