portada Mine Your Language: Influence, Engage, Predict (en Inglés)

Mine Your Language: Influence, Engage, Predict (en Inglés)

Formato

Libro Físico

Autor

Abhishek Borah

Editorial

Penguin Random House India Pvt. Ltd

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Blanda

ISBN13

9780143461623

Categorías

Guías de redacción y corrección de textos
Comunicación y presentación empresarial

Mine Your Language: Influence, Engage, Predict (en Inglés)

Abhishek Borah (Autor) · Penguin Random House India Pvt. Ltd · Tapa Blanda

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Reseña del libro "Mine Your Language: Influence, Engage, Predict (en Inglés)"

Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ' we' and ' you' can affect a firm's bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!