Name: Mr. International (en Inglés)
SKU: 58653242
Price: 62.06 USD
Availability: InStock
Author: Derra, Abdoul Hamid
ISBN: 9786205919033

Formato

Libro Físico

Autor

Abdoul Hamid Derra

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.5 cm

Peso

0.14 kg.

ISBN13

9786205919033

Categorías

Tecnología de la información: cuestiones generales

Mr. International (en Inglés)

Abdoul Hamid Derra (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Mr. International (en Inglés)"

After having segmented its markets and decided on a general strategy, following a double analysis of attractiveness-competitiveness, the company must make its choices of targeting and concrete positioning. Different hedging strategies can be considered: targeting, undifferentiated, differentiated, complete or partial, concentrated or tailor-made. International targeting and positioning pose a problem of strategic importance in an interconnected global economy where the adaptation-standardization dilemma arises even more acutely. Today, most international environments are global or, at least, transnational and require the definition of segments that cross geographical borders. The objective will be, after having identified supranational or universal segments that can be approached with a standardized marketing strategy, to develop a global, intermediate or local policy according to the intensity of the international "standardization-adaptation" dilemma.