Name: Navigating Brand Activism (en Inglés)
Price: 129.19 USD
Availability: InStock
Author: Jag Sheth; Can Uslay
ISBN: 9781032974316

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Jag Sheth; Can Uslay

Idioma

Inglés

N° páginas

324

Encuadernación

Tapa Dura

ISBN13

9781032974316

Navigating Brand Activism (en Inglés)

Jag Sheth; Can Uslay (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "Navigating Brand Activism (en Inglés)"

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand: Why some purpose-driven brands are winning hearts, minds, and market share How to differentiate your brand in a crowded marketplace through activism How to spot authentic activism from mere marketing ploys The future of brand activism and its potential to create a better world The potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilution Most importantly, when and when not to engage in brand activism. Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.