Network Economy. Strategy, Structure and Management (en Inglés) - Ard-Pieter de Man

The author explores critical issues such as network strategy, network structures, partner selection, network management, and competition in and between networks. By studying the fundamentals of the managerial process, he is able to create a comprehensive and logical overview of successful management in the network economy. He highlights the fact that companies now need to manage whole networks, not just individual alliances, and that the days when firms operated in isolation are over. He also provides a unique and intriguing look at network tactics, demonstrating the tricks and ploys firms use in a network scenario. Throughout the book, interesting case studies are used to illustrate examples of effective network management in leading companies such as Cisco, Glaxo, Microsoft, Nokia and Toyota.

This is the first volume to translate theoretical ideas on network management into practical guidelines. It will become an invaluable aid to business people at all levels including CEOs, alliance and strategy managers, and R&D managers. It will also be of immense value to academics interested in networks, innovation management and organisation, and policymakers involved with technology and anti-trust policy.