Name: Neuroscience applied to consumer behaviour (en Inglés)
SKU: 56782212
Price: 68.98 USD
Availability: InStock
Author: Kopke, Úrsula
ISBN: 9786206131199

portada Neuroscience applied to consumer behaviour (en Inglés)

Neuroscience applied to consumer behaviour (en Inglés)

Formato

Libro Físico

Autor

Úrsula Kopke

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.5 cm

Peso

0.12 kg.

ISBN13

9786206131199

Categorías

Ventas y marketing

Neuroscience applied to consumer behaviour (en Inglés)

Úrsula Kopke (Autor) · Our Knowledge Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 17 a 23 días háb.

$ 137.97$ 68.98

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 50 unidades

$ 68.98

Llega entre el 26 Oct y el 09 Nov a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Neuroscience applied to consumer behaviour (en Inglés)"

What are the variables that act at the moment a consumer chooses one product over another? Which areas of the brain are involved in the development and continuity of affective ties between customers and brands? Is it possible to use neuroscience to enhance a company's image? These marketing dilemmas are discussed and answered by the author, with the investigation of historical and economic factors that impact human consumption behaviour. There is also an in-depth study of the biological agents that influence consumers at the moment of purchase. The reader will also have access to neuromarketing research, developed by Neuro-Insight, an Australian market research company focused on applied neuroscience. Follow the analysis of the piece and the result of the advertising investment (commercial) for the advertiser. It's time to discover how this innovative research methodology can help businesses improve their communication, increase their sales and create lasting relationships with their target audience.