Name: Organizational Improvements by Brand Building Strategies (en Inglés)
Price: 63.72 USD
Availability: InStock
Author: Tin, Shin Thed
ISBN: 9786139957965

Formato

Libro Físico

Autor

Shin Thed Tin

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.4 cm

Peso

0.10 kg.

ISBN13

9786139957965

Categorías

Gestión de la producción y control de calidad

Organizational Improvements by Brand Building Strategies (en Inglés)

Shin Thed Tin (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Organizational Improvements by Brand Building Strategies (en Inglés)"

The training industry is a very competitive and an established market in Malaysia. Lots of corporate training company are introduced yearly and even there is exhibition to showcase the upcoming releases. With lots of corporate training companies around the country, some of the company even need to end their operation because of so many factors. Since the market is getting more competitive and changing daily, new comer like Axia Academy Sdn Bhd (AASB) need to find ways to survive. They are facing strong challenges and competitions in the dynamic market. Sales and Marketing Department need to come out with effective plan, Human Resources Department need to recruiting suitable talent and Finance Department need to strengthen cash flow that deeply impact on its daily operation system. Therefore, by using SWOT analysis strategy, AASB has gone through comprehensive exercise to look in-depth for solutions. Building brand equity is the major essence to gain customers in a faster track for Axia Academy. This has been a big challenge from timeline, to retain customer's confidence and loyalty towards its services.