Name: Organizational Strategies (en Inglés)
SKU: 63474411
Price: 52.39 USD
Availability: InStock
Author: Skarlaty Ohara De Jesus; Graziela Luiz F Martinez

portada Organizational Strategies (en Inglés)

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Skarlaty Ohara De Jesus; Graziela Luiz F Martinez

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9786208217624

Organizational Strategies (en Inglés)

Skarlaty Ohara De Jesus; Graziela Luiz F Martinez (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Organizational Strategies (en Inglés)"

The research aims to explain the organizational strategies adopted by a leisure and tourism company, from its inception to the present day. To this end, it was necessary to historically identify strategic actions, classify them according to organizational strategies and finally analyze them. The study is descriptive, and the approach is qualitative-quantitative. To collect data, interviews were carried out and semi-structured questionnaires with open and closed questions were applied. After historically identifying the company's strategic actions, it was realized that it had actions characteristic of survival, maintenance, development and growth strategies. With the arithmetic mean of each organizational strategy, it can be considered that the company frequently adopts the growth strategy with a level of 2.7, moderately the development strategy with a level of 2.4, rarely the survival strategy in low season periods with a level of 1.6 and rarely the maintenance strategy with a level of 1.3.