Name: Physical Distribution Analysis : For Customer Service and Satisfaction (Paperback) (en Inglés)
SKU: 50626674
Price: 69.20 USD
Availability: InStock
Author: Cajetan Ewuzie
ISBN: 9786139886340

portada Physical Distribution Analysis : For Customer Service and Satisfaction (Paperback) (en Inglés)

Physical Distribution Analysis : For Customer Service and Satisfaction (Paperback) (en Inglés)

Formato

Libro Físico

Editorial

LAP Lambert Academic Publishing, Germany

Autor

Cajetan Ewuzie

Idioma

Inglés

N° páginas

172

Encuadernación

Tapa Blanda

ISBN13

9786139886340

Physical Distribution Analysis : For Customer Service and Satisfaction (Paperback) (en Inglés)

Cajetan Ewuzie (Autor) · LAP Lambert Academic Publishing, Germany · Tapa Blanda

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Reseña del libro "Physical Distribution Analysis : For Customer Service and Satisfaction (Paperback) (en Inglés)"

Physical distribution and Customer satisfaction in fast moving consumer goods sector has been recognized as a source of competitive advantage. As it becomes more difficult for companies to compete on pure product level, creative companies are intensifying their physical distribution activities to gain a competitive edge. Previous authors commonly focused on physical distribution activities without integrating them into the Marketing mix strategy. This book offers an integrative framework for presenting physical distribution as a means of achieving higher levels of Customer service and Customer satisfaction using Customer service/satisfaction model.