Name: Pr Today: The Authoritative Guide to Public Relations (en Inglés)
SKU: 49631788
Price: 71.93 USD
Availability: InStock
Author: Trevor Morris; Simon Goldsworthy

portada Pr Today: The Authoritative Guide to Public Relations (en Inglés)

Pr Today: The Authoritative Guide to Public Relations (en Inglés)

Formato

Libro Físico

Editorial

Palgrave

Autor

Trevor Morris; Simon Goldsworthy

Año

2015

Idioma

Inglés

N° páginas

320

Encuadernación

Tapa Blanda

ISBN13

9781137495686

N° edición

Categorías

Pr Today: The Authoritative Guide to Public Relations (en Inglés)

Trevor Morris; Simon Goldsworthy (Autor) · Palgrave · Tapa Blanda

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Reseña del libro "Pr Today: The Authoritative Guide to Public Relations (en Inglés)"

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you.The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world ? not least its controversial but crucial relationship with the media.With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.