Name: Pre-decision Information Accessing and Behavioral Process Technology (BPT) (en Inglés)
Price: 92.74 USD
Availability: InStock
Author: Jacoby, Jacob; Publishers, Vibrant
ISBN: 9781636515823

portada Pre-decision Information Accessing and Behavioral Process Technology (BPT) (en Inglés)

Pre-decision Information Accessing and Behavioral Process Technology (BPT) (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Jacoby, Jacob; Publishers, Vibrant

Idioma

Inglés

N° páginas

618

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 3.2 cm

ISBN13

9781636515823

Pre-decision Information Accessing and Behavioral Process Technology (BPT) (en Inglés)

Jacoby, Jacob; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

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Reseña del libro "Pre-decision Information Accessing and Behavioral Process Technology (BPT) (en Inglés)"

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes by which consumers access and interpret information before making decisions. This book introduces the concept of Behavioral Process Technology (BPT), a framework that highlights the mental and behavioral strategies consumers use to evaluate choices in an increasingly information-rich world. Jacoby delves into how individuals process pre-decision information, the role of cognitive biases, and the impact of external influences on decision-making. By blending psychological theories with practical marketing applications, Jacoby explores how BPT can be leveraged to improve marketing strategies and enhance consumer engagement. This book offers valuable insights into the cognitive mechanisms at play in decision-making processes and provides marketers with the tools to better understand and influence consumer choices. Essential reading for marketing professionals and behavioral scientists, Pre-decision Information Accessing and BPT deepens our understanding of pre-purchase consumer behavior.