Name: Precision Retailing: Driving Results with Behavioral Insights and Data Analytics (en Inglés)
SKU: 56101590
Price: 41.84 USD
Availability: InStock
Author: Dubé, Laurette ; Cohen, Maxime ; Yang, Nathan

portada Precision Retailing: Driving Results with Behavioral Insights and Data Analytics (en Inglés)

Precision Retailing: Driving Results with Behavioral Insights and Data Analytics (en Inglés)

Formato

Libro Físico

Editorial

Rotman-Utp Publishing

Autor

Dubé, Laurette ; Cohen, Maxime ; Yang, Nathan

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2x2.5 cm

ISBN13

9781487542719

Categorías

Estrategia empresarial
Ventas y marketing
Teoría y comportamiento organizativos

Precision Retailing: Driving Results with Behavioral Insights and Data Analytics (en Inglés)

Dubé, Laurette ; Cohen, Maxime ; Yang, Nathan (Autor) · Rotman-Utp Publishing · Tapa Dura

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Reseña del libro "Precision Retailing: Driving Results with Behavioral Insights and Data Analytics (en Inglés)"

Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change.Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the interaction point between individuals and the organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centered digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet the inevitable continuation of the digital transition.