Name: Predictable Winners: A Handbook for Developing, Forecasting, and Launching new Products and Services (en Inglés)
SKU: 63645061
Price: 32.57 USD
Availability: InStock
Author: Jackson Stuart E.,Trakhtenberg Ilya

portada Predictable Winners: A Handbook for Developing, Forecasting, and Launching new Products and Services (en Inglés)

Predictable Winners: A Handbook for Developing, Forecasting, and Launching new Products and Services (en Inglés)

Formato

Libro Físico

Editorial

Stanford Business Books

Autor

Jackson Stuart E.,Trakhtenberg Ilya

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781503638853

Predictable Winners: A Handbook for Developing, Forecasting, and Launching new Products and Services (en Inglés)

Jackson Stuart E.,Trakhtenberg Ilya (Autor) · Stanford Business Books · Tapa Dura

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Reseña del libro "Predictable Winners: A Handbook for Developing, Forecasting, and Launching new Products and Services (en Inglés)"

A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. Predictable Winners is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey--from concept development through commercial launch and beyond. Product leaders, innovation teams, and senior executives will find practical insights to reduce product risk and improve R&D effectiveness and ROI, while delighting customers with a pipeline of compelling new products and services. The authors' systematic approach is covered step-by-step in twenty-five chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. Predictable Winners also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing.