Name: Pricing. Methods and Strategies
SKU: 64706719
Price: 22.56 USD
Availability: InStock
Author: Ana Luisa Rivero Gutiérrez Lourdes/ Reyes Menéndez

Formato

Libro Físico

Autor

Ana Luisa Rivero Gutiérrez Lourdes/ Reyes Menéndez

Idioma

Español

ISBN

9788417387082

ISBN13

9788417387082

Editado en

España

Pricing. Methods and Strategies

Ana Luisa Rivero Gutiérrez Lourdes/ Reyes Menéndez (Autor) · · Libro Físico

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Reseña del libro "Pricing. Methods and Strategies"

Pricing policy synthesizes in most cases the commercial policy of a company. This new book shows the different concepts, functions, implications, tools and the most relevant strategies of the commercial policies as their cost structures, focusing on the profits and revenues maximization through the sales of the company products.Lourdes Rivero Gutierrez, PhD in Economics from the Complutense University of Madrid, Master in Marketing from ESERP School of Business and Social Sciences. Since 2003 shes teaching and investigating at the Business Economics Department of the Rey Juan Carlos University. In addition she occupies key positions in the Department of Marketing, Business Development and Strategic Planning of the leading telecom operators since 1998.Ana Luisa Reyes Menendez, graduated from Rey Juan Carlos University in Advertising and Public Relations shes actively teaching and investigating at Business Economics Department of the University.