Name: Proactive vs. Reactive Innovation (en Inglés)
Price: 58.19 USD
Availability: InStock
Author: Joaquim Jose Carvalho Proença
ISBN: 9786207979325

portada Proactive vs. Reactive Innovation (en Inglés)

Proactive vs. Reactive Innovation (en Inglés)

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Joaquim Jose Carvalho Proença

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9786207979325

Proactive vs. Reactive Innovation (en Inglés)

Joaquim Jose Carvalho Proença (Autor) · Our Knowledge Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 16 a 22 días háb.

$ 116.38$ 58.19

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 50 unidades

$ 58.19

Llega entre el 03 Sep y el 15 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Proactive vs. Reactive Innovation (en Inglés)"

The objective of this research is to determine which innovation approach, proactive or reactive, has better results in the competitiveness of micro and small enterprises. As a methodology, two innovation programs in Peru (Tacna Innova) and Colombia (Macondo Lab) were analyzed, each with a different approach: reactive, focused on problem solving, and proactive, based on opportunistic advantages. Both approaches to innovation have advantages and disadvantages. While the proactive approach can generate competitive anticipation and open new markets, it demands a more significant investment in research and development. On the other hand, the reactive approach can be profitable in the short term, but limit innovation capacity in the long term. In conclusion, the choice of the right orientation depends on the strategy, objectives and resources of each company. Those seeking sustainable growth should consider integrating both approaches.