Name: Project Marketing (en Inglés)
Price: 129.19 USD
Availability: InStock
Author: Milind Trivikram Phadtare
ISBN: 9780367350901

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Milind Trivikram Phadtare

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9780367350901

Project Marketing (en Inglés)

Milind Trivikram Phadtare (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "Project Marketing (en Inglés)"

This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume: - Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.