Name: Propaganda (en Inglés)
SKU: 67333826
Price: 26.97 USD
Availability: InStock
Author: Edward L. Bernays

Formato

Libro Físico

Editorial

Kalamos Literary Services LLP

Autor

Edward L. Bernays

Año

2026

Idioma

Inglés

N° páginas

100

Encuadernación

Tapa Blanda

Dimensiones

21.6x14x0.6 cm

ISBN13

9789373492063

Propaganda (en Inglés)

Edward L. Bernays (Autor) · Kalamos Literary Services LLP · Tapa Blanda

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Reseña del libro "Propaganda (en Inglés)"

How are masses persuaded to think, act, and believe in certain ways?

In Propaganda, Edward L. Bernays reveals the hidden mechanisms that shape public opinion in modern society. Writing in the early twentieth century, Bernays explains how governments, corporations, and leaders use communication and psychology to influence the collective mind. He argues that the conscious and intelligent manipulation of public opinion is an essential part of organized society.

Through real examples and sharp insights, Bernays demonstrates how ideas are planted, trends are created, and public behavior is guided-often without people realizing it. His work laid the foundation for modern advertising, public relations, political messaging, and media strategy.

Both fascinating and unsettling, Propaganda offers readers a powerful understanding of influence and persuasion. A timeless classic, it remains essential reading for marketers, leaders, students, and anyone seeking to understand how opinions are formed and controlled.