Name: Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce (en Inglés)
SKU: 62883794
Price: 96.18 USD
Availability: InStock
Author: Philipp Spreer
ISBN: 9783658445928

portada Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce (en Inglés)

Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Philipp Spreer

Idioma

Inglés

N° páginas

307

Encuadernación

Tapa Blanda

ISBN13

9783658445928

N° edición

2024th

Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce (en Inglés)

Philipp Spreer (Autor) · Springer · Tapa Blanda

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Reseña del libro "Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce (en Inglés)"

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior - the so-called "behavior patterns". Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful. The content behavior patterns and how they can be used in the digital environment improving the user experience and your conversion rate library of 117 behavior patterns from awareness to retention framework for identifying suitable behavior patterns ethical-moral limits of use