Name: Public Relations: A Practical Approach (en Inglés)
SKU: 50828080
Price: 72.00 USD
Availability: InStock
Author: Ellen Gunning

portada Public Relations: A Practical Approach (en Inglés)

Public Relations: A Practical Approach (en Inglés)

Formato

Libro Físico

Editorial

Palgrave

Autor

Ellen Gunning

Año

2018

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Blanda

ISBN13

9781352002782

N° edición

Categorías

Relaciones públicas

Public Relations: A Practical Approach (en Inglés)

Ellen Gunning (Autor) · Palgrave · Tapa Blanda

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Reseña del libro "Public Relations: A Practical Approach (en Inglés)"

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century.Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.