Name: Public Relations Writing and Media Techniques (en Inglés)
SKU: 51693334
Price: 110.36 USD
Availability: InStock
Author: Dennis Wilcox

portada Public Relations Writing and Media Techniques (en Inglés)

Public Relations Writing and Media Techniques (en Inglés)

Formato

Libro Físico

Editorial

Pearson

Autor

Dennis Wilcox

Año

2012

Idioma

Inglés

N° páginas

472

Encuadernación

Tapa Blanda

ISBN13

9781292040738

N° edición

Public Relations Writing and Media Techniques (en Inglés)

Dennis Wilcox (Autor) · Pearson · Tapa Blanda

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Reseña del libro "Public Relations Writing and Media Techniques (en Inglés)"

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.