Name: Putting Stakeholder Management Into Practice (en Inglés)
SKU: 57786526
Price: 59.56 USD
Availability: InStock
Author: Huber Margit,Scharioth Joachim,Pallas Martina
ISBN: 9783662312377

portada Putting Stakeholder Management Into Practice (en Inglés)

Putting Stakeholder Management Into Practice (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Huber Margit,Scharioth Joachim,Pallas Martina

Idioma

Inglés

N° páginas

183

Encuadernación

Tapa Blanda

ISBN13

9783662312377

N° edición

Putting Stakeholder Management Into Practice (en Inglés)

Huber Margit,Scharioth Joachim,Pallas Martina (Autor) · Springer · Tapa Blanda

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Reseña del libro "Putting Stakeholder Management Into Practice (en Inglés)"

Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.