Name: Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers (en Inglés)
SKU: 62754281
Price: 22.99 USD
Availability: InStock
Author: Jens K Perret

portada Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers (en Inglés)

Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers (en Inglés)

Formato

Libro Físico

Editorial

Books On Demand

Autor

Jens K Perret

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783748131342

Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers (en Inglés)

Jens K Perret (Autor) · Books On Demand · Tapa Blanda

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Reseña del libro "Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers (en Inglés)"

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.