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Quantum Computing Applications in Marketing Management: for Sustainability (en Inglés)
Ahmad, Mushtaq (Autor)
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Scholars' Press
· Tapa Blanda
Quantum Computing Applications in Marketing Management: for Sustainability (en Inglés) - Ahmad, Mushtaq
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Reseña del libro "Quantum Computing Applications in Marketing Management: for Sustainability (en Inglés)"
This book explores the transformative role of quantum computing in reshaping marketing management to achieve sustainable business growth in an increasingly digital and data-driven world. It presents an interdisciplinary perspective by integrating the principles of quantum computing, artificial intelligence, machine learning, big data analytics, and sustainability with contemporary marketing theories and practices. The book examines how quantum technologies can enhance consumer behavior analysis, customer segmentation, demand forecasting, pricing optimization, supply chain management, digital marketing, market intelligence, and strategic decision-making while promoting environmental, economic, and social sustainability. It also discusses the application of quantum algorithms, hybrid quantum-classical computational models, and intelligent optimization techniques to address complex marketing challenges that are beyond the capabilities of conventional computing systems.
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