Name: Relationship Marketing in Retail Micro-Enterprises (en Inglés)
SKU: 62439831
Price: 52.65 USD
Availability: InStock
Author: Laiana De Cassia Quadros Araujo
ISBN: 9786207742479

portada Relationship Marketing in Retail Micro-Enterprises (en Inglés)

Relationship Marketing in Retail Micro-Enterprises (en Inglés)

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Laiana De Cassia Quadros Araujo

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9786207742479

Relationship Marketing in Retail Micro-Enterprises (en Inglés)

Laiana De Cassia Quadros Araujo (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Relationship Marketing in Retail Micro-Enterprises (en Inglés)"

This book presents studies on the evolutionary process of marketing in the commercial context between organisations and customers. The book offers a wide-ranging entrepreneurial vision for retail micro-businesses, showing that the relationship between company and customer is a key factor in today's globalised market. The author invites the reader to reflect on the impact that the application of relationship marketing can have within companies that have a high level of competition and consumer turnover, because this management tool allows these two factors, seen by many companies in this field as impediments to the rise of the business, to become instruments that, if handled well by relationship marketing, are capable of producing what all companies strive for: customer satisfaction, retention and loyalty. Relationship marketing is thus the new market trend that is opening up ways for micro-enterprises to become giants in their business.