Name: Reputation Management: Marketing 04.05 (en Inglés)
Price: 22.88 USD
Availability: InStock
Author: Griffin, Gerry
ISBN: 9781841122311

portada Reputation Management: Marketing 04.05 (en Inglés)

Reputation Management: Marketing 04.05 (en Inglés)

Formato

Libro Físico

Autor

Gerry Griffin

Editorial

Capstone

Idioma

Inglés

N° páginas

122

Encuadernación

Tapa Blanda

Dimensiones

17.0 x 12.2 x 1.0 cm

Peso

0.11 kg.

ISBN13

9781841122311

Categorías

Empresa y gestión

Reputation Management: Marketing 04.05 (en Inglés)

Gerry Griffin (Autor) · Capstone · Tapa Blanda

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Reseña del libro "Reputation Management: Marketing 04.05 (en Inglés)"

Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.