Name: Run With Foxes: Make Better Marketing Decisions (en Inglés)
SKU: 52662198
Price: 25.81 USD
Availability: InStock
Author: Paul Dervan

portada Run With Foxes: Make Better Marketing Decisions (en Inglés)

Run With Foxes: Make Better Marketing Decisions (en Inglés)

Formato

Libro Físico

Editorial

Harriman House Ltd

Autor

Paul Dervan

Año

2020

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Blanda

ISBN13

9780857197726

Categorías

Comunicación y presentación empresarial

Run With Foxes: Make Better Marketing Decisions (en Inglés)

Paul Dervan (Autor) · Harriman House Ltd · Tapa Blanda

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Reseña del libro "Run With Foxes: Make Better Marketing Decisions (en Inglés)"

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't. He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.