Name: Safeguarding Intangible Assets (en Inglés)
Price: 58.57 USD
Availability: InStock
Author: Moberly Michael D.
ISBN: 9780128005163

portada Safeguarding Intangible Assets (en Inglés)

Safeguarding Intangible Assets (en Inglés)

Formato

Libro Físico

Editorial

Elsevier Books, Oxford

Autor

Moberly Michael D.

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9780128005163

Safeguarding Intangible Assets (en Inglés)

Moberly Michael D. (Autor) · Elsevier Books, Oxford · Tapa Blanda

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Reseña del libro "Safeguarding Intangible Assets (en Inglés)"

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.