Name: Scaling Lean: Mastering the Key Metrics for Startup Growth (en Inglés)
SKU: 49603549
Price: 30.42 USD
Availability: InStock
Author: Ash Maurya

portada Scaling Lean: Mastering the Key Metrics for Startup Growth (en Inglés)

Scaling Lean: Mastering the Key Metrics for Startup Growth (en Inglés)

Formato

Libro Físico

Editorial

Portfolio Penguin

Autor

Ash Maurya

Año

2016

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

Dimensiones

20x20 cm

ISBN13

9780241279243

Scaling Lean: Mastering the Key Metrics for Startup Growth (en Inglés)

Ash Maurya (Autor) · Portfolio Penguin · Tapa Blanda

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Reseña del libro "Scaling Lean: Mastering the Key Metrics for Startup Growth (en Inglés)"

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup

Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?

You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?

Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.

Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.