Name: Scientific Advertising (en Inglés)
Price: 19.54 USD
Availability: InStock
Author: Hopkins, Claude
ISBN: 9789358987881

portada Scientific Advertising (en Inglés)

Formato

Libro Físico

Autor

Claude Hopkins

Editorial

Qurate Books Private Limited

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 0.5 cm

Peso

0.12 kg.

ISBN13

9789358987881

Categorías

Publicidad
Márquetin directo/telemárquetin

Scientific Advertising (en Inglés)

Claude Hopkins (Autor) · Qurate Books Private Limited · Tapa Blanda

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Reseña del libro "Scientific Advertising (en Inglés)"

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.