Name: Search Analytics for Your Site: Conversations With Your Customers
SKU: 53270217
Price: 74.48 USD
Availability: InStock
Author: Louis Rosenfeld

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portada Search Analytics for Your Site: Conversations With Your Customers

Search Analytics for Your Site: Conversations With Your Customers

Formato

Libro Físico

Autor

Louis Rosenfeld

Encuadernación

Tapa Blanda

ISBN13

9781933820200

Categorías

Análisis y diseño de sistemas

Search Analytics for Your Site: Conversations With Your Customers

Louis Rosenfeld (Autor) · · Tapa Blanda

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Reseña del libro "Search Analytics for Your Site: Conversations With Your Customers"

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.