portada Semantic Media: Mapping Meaning on the Internet (en Inglés)

Semantic Media: Mapping Meaning on the Internet (en Inglés)

Formato

Libro Físico

Autor

Andrew Iliadis

Editorial

Polity Press

Año

2022

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Dura

Dimensiones

21.8x13.7x2.5 cm

Peso

0.34 kg.

ISBN13

9781509542574

N° edición

Categorías

Estudios sobre medios

Semantic Media: Mapping Meaning on the Internet (en Inglés)

Andrew Iliadis (Autor) · Polity Press · Tapa Dura

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Reseña del libro "Semantic Media: Mapping Meaning on the Internet (en Inglés)"

Media technologies now provide facts, answers, and "knowledge" to people - search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to "intuitively" grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information. Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.