Name: Service Management: An Integrated Approach (en Inglés)
SKU: 51227038
Price: 143.75 USD
Availability: InStock
Author: Bart Van Looy; Paul Gemmel; Roland Van Dierdonck

portada Service Management: An Integrated Approach (en Inglés)

Service Management: An Integrated Approach (en Inglés)

Formato

Libro Físico

Editorial

Pearson

Autor

Bart Van Looy; Paul Gemmel; Roland Van Dierdonck

Categoría

Libros de Textos

Año

2013

Idioma

Inglés

N° páginas

505

Encuadernación

Tapa Blanda

ISBN13

9780273732037

N° edición

Service Management: An Integrated Approach (en Inglés)

Bart Van Looy; Paul Gemmel; Roland Van Dierdonck (Autor) · Pearson · Tapa Blanda

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Reseña del libro "Service Management: An Integrated Approach (en Inglés)"

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students