Services in Sport Management (en Inglés) - Ekaterina Glebova

This illuminating book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of the process in a variety of contexts, including the role of employees, customer relationship management, and servicescapes. Employing real-world case studies to exemplify and substantiate theoretical constructs, Ekaterina Glebova fosters a deeper understanding of complex scenarios such as the digitalization of sports viewership and fan hooliganism. From the adrenaline-fueled arena of event execution to the nuanced strategies behind athlete advocacy, this book is a pragmatic toolkit designed to address the exigencies of sports service management.

Interdisciplinary in scope, this book is an invaluable resource for students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective strategies and practical guidance, it is equally beneficial to both established and upcoming sports management and marketing professionals.