Name: Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) (en Inglés)
Price: 67.58 USD
Availability: InStock
Author: Niko Waesche Erik Schlie J?rg Rheinboldt
ISBN: 9780230308176

portada Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) (en Inglés)

Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Niko Waesche Erik Schlie J?rg Rheinboldt

Idioma

Inglés

N° páginas

196

Encuadernación

Tapa Dura

ISBN13

9780230308176

Categorías

Ventas y marketing

Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) (en Inglés)

Niko Waesche Erik Schlie J?Rg Rheinboldt (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) (en Inglés)"

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. Simply Seven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates.Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business module: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales. The Simply Seven framework of seven Internet business models was jointly developed by a successful entrepreneur, a technology consultant and a business school professor and is being used by them in their jobs every day. It contains original insight from leading Internet thought leaders and entrepreneurs, including Joe Gebbia of Airbnb, Trip Adler of Scribd, Esther Dyson, Brad Burnham of Union Square Ventures, Mark Gorenberg of Hummer Winblad Venture Partners and Doc Searls.