Name: Singular and Different (en Inglés)
Price: 51.88 USD
Availability: InStock
Author: I. Rae;M. Witzel
ISBN: 9781349513239

portada Singular and Different (en Inglés)

Formato

Libro Físico

Editorial

Springer Nature B.V.

Autor

I. Rae;M. Witzel

Año

2004

Idioma

Inglés

N° páginas

184

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 cm

ISBN13

9781349513239

Singular and Different (en Inglés)

I. Rae;M. Witzel (Autor) · Springer Nature B.V. · Tapa Blanda

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Reseña del libro "Singular and Different (en Inglés)"

The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their own turf. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. This book aims to describe some features of the Chinese business environment and culture, including the origins and development of that culture, and introduce Western business people to some of the key features, as well as some of the less obvious ones. It offers cautionary tales and warnings of risk, along with advice on how the latter can be overcome. It breaks down a number of misconceptions about China and offers managers a more realistic view of management in China today.