Name: Social Marketing (en Inglés)
SKU: 66344300
Price: 50.65 USD
Availability: InStock
Author: Pitombo, Teresa Dias de Toledo; Pizzinatto, Nadia Kassouf

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Pitombo, Teresa Dias de Toledo; Pizzinatto, Nadia Kassouf

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.5 cm

ISBN13

9786209143359

Social Marketing (en Inglés)

Pitombo, Teresa Dias De Toledo; Pizzinatto, Nadia Kassouf (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Social Marketing (en Inglés)"

This book analyzes the main factors involved in the interaction process adopted by companies in establishing partnerships with civil society organizations between 2000 and 2010, considering them, in principle, as social marketing actions. At a theoretical level, both the companies' and civil society organizations' (CSOs) perspectives were considered. With regard to the factors involved in the implementation of social marketing strategies and the continuum of collaboration, it was noted that the companies surveyed during this period remained aligned with the purposes outlined in this study, and only one managed to continue, and they are aligned not only with these factors but also with the existence of synergy between the purposes of the companies and the social cause of civil society organizations. Conducting these through social marketing strategies can ensure not only market success but also institutional success.